# 3 Tips for the Age of AI in 2026 with Matt Rouse (286)

Page: https://stenobird.com/podcast/digital-marketing-masters-podcast-670871/3-tips-for-the-age-of-ai-in-2026-with-matt-rouse-286
Text version: https://stenobird.com/podcast/digital-marketing-masters-podcast-670871/3-tips-for-the-age-of-ai-in-2026-with-matt-rouse-286.md
Podcast: [Digital Marketing Masters Podcast](https://stenobird.com/podcast/digital-marketing-masters-podcast-670871)
Published: 2026-05-29T19:23:06+00:00
Episode link: https://serve.podhome.fm/episodepage/digital-marketing-masters/3-tips-for-the-age-of-ai-in-2026-with-matt-rouse-286
Audio file: https://serve.podhome.fm/episode/4d1e73ff-e6eb-47f1-1638-08dbdee31115/6391567847172743332815ab9e-810d-4812-bb4a-75b15737184f.mp3
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Duration seconds: 1056

## Resource

In this solo episode, I break down three realities of AI in today’s workplace and what they mean for your career or business. First, I explain why loudly positioning yourself as anti‑AI can hurt your job prospects when most leaders are prioritizing AI‑literate talent to drive productivity.  Second, I unpack common misconceptions, that AI is more than chatbots and simple automation. I reveal why many companies aren’t seeing ROI: the doorman fallacy (misunderstanding what people actually do in their roles) and mounting token costs from poorly designed automations. I share how we avoid those pitfalls by upskilling experts and using AI to supercharge their work instead of replacing them.  Third, I highlight where AI is creating demand, not taking jobs, like healthcare and small business, showing how AI‑assisted professionals deliver better outcomes and handle more work, which fuels growth and hiring. I wrap with practical guidance to future‑proof your skills, understand AI agents and automation at a high level, and position yourself to thrive in the evolving economy. Let's go, people! Looking for a podcast guest? Author Matt Rouse Hook Digital Marketing | Hook Digital Marketing Canada Market your local business on autopilot: SMB Autopilot

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## Transcript

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