# 230 | Wie gelingt Copywriting im B2B? Ticken die Menschen im Business to Business anders?

Page: https://stenobird.com/podcast/die-macht-der-sprache-psychologie-f-r-copywriting-branding-und-verkauf-5831857/230-wie-gelingt-copywriting-im-b2b-ticken-die-menschen-im-business-to-business-anders
Text version: https://stenobird.com/podcast/die-macht-der-sprache-psychologie-f-r-copywriting-branding-und-verkauf-5831857/230-wie-gelingt-copywriting-im-b2b-ticken-die-menschen-im-business-to-business-anders.md
Podcast: [Die Macht der Sprache – Psychologie für Copywriting, Branding und Verkauf](https://stenobird.com/podcast/die-macht-der-sprache-psychologie-f-r-copywriting-branding-und-verkauf-5831857)
Published: 2026-01-02T04:00:00+00:00
Episode link: https://texte-die-verkaufen.podigee.io/230-230-wie-gelingt-copywriting-im-b2b-bereich-ticken-die-menschen-im-business-anders
Audio file: https://audio.podigee-cdn.net/2276504-m-25eb6e2508f772fb038f00801d232b77.mp3?source=feed
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Duration seconds: 1311

## Resource

Ticken die Menschen im B2B, also Business-to-Business-Geschäft, anders als im B2C, wo wir direkt die Endkunden ansprechen? Lass uns dieser Frage auf den Grund gehen. So viel vorab: Ja, gerade in Deutschland kann die Ansprache zum Start relativ kühl und nüchterner wirken, doch langfristig ist sie genau das, was Du draus machst.

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## Transcript

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