# Ep 134 | Rethinking how we work with Rishad Tobaccowala

Page: https://stenobird.com/podcast/desuckifywork-6618854/ep-134-rethinking-how-we-work-with-rishad-tobaccowala
Text version: https://stenobird.com/podcast/desuckifywork-6618854/ep-134-rethinking-how-we-work-with-rishad-tobaccowala.md
Podcast: [DesuckifyWork®](https://stenobird.com/podcast/desuckifywork-6618854)
Published: 2026-06-23T15:46:00+00:00
Episode link: https://tjbennett.substack.com/p/ep-134-rethinking-how-we-work-with
Audio file: https://api.substack.com/feed/podcast/203172111/5c0b7aa3aee57527d0a1fca7a2b5d10e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/desuckifywork-6618854/episodes/ep-134-rethinking-how-we-work-with-rishad-tobaccowala
Duration seconds: 4538

## Resource

“Jobs are just a silly phase work is going through.”This is a quote from Rishad Tobaccowala , this week’s guest on the DesuckifyWork® podcast. I love the quote—because it reframes what we’re all experiencing right now in a provocative way. Work and jobs are uncoupling—the stable nine to five is becoming a hodgepodge of freelance, gig work and side hustles. It’s how we work now and the trend is accelerating. Historically, jobs are a blip on the work timeline. An Industrial Revolution creation to make sure widgets got made reliably and at scale. Before then, we had farmers and craftspeople. So what’s next? Rishad believes we’re shifting back towards decentralized tasks. And he sees a fractional model as the best way for workers and companies to manage this. Pay folks for 50, 60 or 70% of their time, throw in some benefits and get consistent access to the skills you need. On the flip side, individuals get a stable foundation and room to explore whatever lights them up. I’m a huge fan of this idea. And I’m genuinely shocked it’s not more prevalent, especially in the ad agency world. Look around on LinkedIn and you’ll see some of the most talented folks the business has ever seen with “open to work” banners on their profile pics. Imagine how much better our work could be if we tapped into that talent. Rishad is a very smart man. He’s an author, podcast host and advisor to some top agencies. We touched on a bunch of topics related to the future of work. My biggest takeaway? We need strong leadership more than ever. And we need to remember that the best leadership is creative, curious and optimistic. We can do great things. And we’ve never been in a better position to do so than right now. — Welcome to the DesuckifyWork® podcast. The show where we cut through the BS and find…

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## Transcript

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