# Ep 122 | Disrupt Everything and Win with Patrick Leddin

Page: https://stenobird.com/podcast/desuckifywork-6618854/ep-122-disrupt-everything-and-win-with-patrick-leddin
Text version: https://stenobird.com/podcast/desuckifywork-6618854/ep-122-disrupt-everything-and-win-with-patrick-leddin.md
Podcast: [DesuckifyWork®](https://stenobird.com/podcast/desuckifywork-6618854)
Published: 2026-03-10T15:45:00+00:00
Episode link: https://tjbennett.substack.com/p/ep-122-disrupt-everything-and-win
Audio file: https://api.substack.com/feed/podcast/190462211/05d0a998793a3cff945b836e4f6e2089.mp3
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JSON: https://stenobird.com/v1/public/podcasts/desuckifywork-6618854/episodes/ep-122-disrupt-everything-and-win-with-patrick-leddin
Duration seconds: 3715

## Resource

The world is on fire. AI is coming to replace all of us. Trust is at an all time low. Good news? That’s the premise of a new book co-written by James Patterson (yes, that James Patterson) and Patrick Leddin , today’s guest on the DesuckifyWork® podcast. The book is called Disrupt Everything and Win . And it’s basically a how to manual for the wacky world we’re living in right now. It starts with the story of Patterson, who rose up to CEO of J. Walter Thompson in NYC before deciding to throw all of that away and try his hand at a business where about 1% of folks actually earn a living at it. After blowing that goal out of the water, he decided to rewrite what it means to be a best-selling author, essentially creating a fiction-writing empire and deciding it’s completely normal to co-write books with folks like Bill Clinton and Dolly Parton. Then Patrick comes in, whose career includes jumping out of planes for the US Army, creating a successful consulting business and working as a professor at Vanderbilt University, along with his current role as a co-author with one of the most famous writers on the planet. So how do they do it? By viewing disruption as fertile ground for growth, not a threat. That sounds counterintuitive, when our nervous systems are screaming for some sense of normalcy. But our nervous systems have it backwards. We don’t need “normalcy,” we need to recognize that a chaotic, disrupted world is normal. Patrick and James make this clear through four fundamental principles in their book: * The status quo is a seductive little devil: we need to accept that change is inevitable. * We’re wired to disrupt: we have big brains that dream up amazing things. Creativity IS disruption. * Relationships require disruption: lean into the ones that support you and ste…

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## Transcript

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