# 174 | Core Elements Every High-Converting Interior Design Website Needs With Elle Kwan

Page: https://stenobird.com/podcast/design-curious-interior-design-career-and-business-podcast-5636334/174-core-elements-every-high-converting-interior-design-website-needs-with-elle-kwan
Text version: https://stenobird.com/podcast/design-curious-interior-design-career-and-business-podcast-5636334/174-core-elements-every-high-converting-interior-design-website-needs-with-elle-kwan.md
Podcast: [Design Curious | Interior Design Career and Business Podcast](https://stenobird.com/podcast/design-curious-interior-design-career-and-business-podcast-5636334)
Published: 2026-01-19T12:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/designcurious/episodes/174--Core-Elements-Every-High-Converting-Interior-Design-Website-Needs-With-Elle-Kwan-e3clvrq
Audio file: https://anchor.fm/s/ab7989ec/podcast/play/112966970/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-22%2Fcf5721f5-01c8-c75b-9b92-530e69358210.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/design-curious-interior-design-career-and-business-podcast-5636334/episodes/174-core-elements-every-high-converting-interior-design-website-needs-with-elle-kwan
Duration seconds: 1716

## Resource

“A good website really should be qualifying your inquiries and increasing them as well.” Does your website actually do that? Or does it simply exist as a gallery of pretty images while you continue to explain yourself over and over again in emails, DMs, and discovery calls? If you’ve ever hesitated before sending someone your website link, or felt a little cringe when a potential client says they want to “check out your site,” this episode is for you. Today, I’m sitting down with Elle Kwan to unpack what separates a beautiful website from a high-converting interior design website — one that supports your business, filters your inquiries, and reflects the true level of your work. She shares about what should actually be on your website, the most common mistakes designers make with their online presence, and how to know when it’s time for a website redesign. If you want your website to feel like a confident extension of your brand — and a tool you’re proud to share — you’ll want to listen closely. Featured Guest: Elle Kwan is a website designer and copywriter who works with interior designers whose work deserves the spotlight but whose websites aren’t fully reflecting their expertise. With a background in journalism and luxury publishing, Elle brings together strategy, storytelling, and design to create elevated online presences that attract dream clients, larger budgets, and meaningful opportunities. What You’ll Learn in This Episode ✳️ Why most interior design websites fail to convert visitors into inquiries ✳️ The essential criteria of a high-converting website for interior designers ✳️ How storytelling, case studies, and testimonials build trust and authority ✳️ The difference between Instagram marketing and website strategy ✳️ Common website mistakes that create con…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/design-curious-interior-design-career-and-business-podcast-5636334/episodes/174-core-elements-every-high-converting-interior-design-website-needs-with-elle-kwan/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/design-curious-interior-design-career-and-business-podcast-5636334/174-core-elements-every-high-converting-interior-design-website-needs-with-elle-kwan.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.