# 199: Fan Favorite - The One Word That's Sabotaging Your Interior Design Profits

Page: https://stenobird.com/podcast/design-business-freedom-5658771/199-fan-favorite-the-one-word-that-s-sabotaging-your-interior-design-profits
Text version: https://stenobird.com/podcast/design-business-freedom-5658771/199-fan-favorite-the-one-word-that-s-sabotaging-your-interior-design-profits.md
Podcast: [Design Business Freedom](https://stenobird.com/podcast/design-business-freedom-5658771)
Published: 2026-07-13T08:00:00+00:00
Episode link: https://55abc612-f006-409e-9ad6-19c0a1b4f62a.libsyn.com/199-fan-favorite-the-one-word-thats-sabotaging-your-interior-design-profits
Audio file: https://traffic.libsyn.com/secure/55abc612-f006-409e-9ad6-19c0a1b4f62a/EP199_Design_Business_Freedom.mp3?dest-id=3588927
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JSON: https://stenobird.com/v1/public/podcasts/design-business-freedom-5658771/episodes/199-fan-favorite-the-one-word-that-s-sabotaging-your-interior-design-profits
Duration seconds: 2541

## Resource

In this fan favorite episode of Design Business Freedom, I'm sharing one of the most powerful shifts interior designers can make to increase their profits, attract affluent clients, and elevate the perceived value of their work. You'll learn how one simple word choice can sabotage your interior design business profitability and how to replace limiting language with the language of luxury. The core lesson in this episode is that words define your worth and your world. By shifting from words like "expensive," "budget," "cost," and "free" to language rooted in investment, value, exclusivity, and transformation, you can change how clients experience your recommendations, your fees, and the long-term ROI of interior design. In This Episode You Will Learn: How to identify the one word that may be sabotaging your interior design profits Why affluent clients respond better to "investment" than "cost," "spend," or "budget" How to use the language of luxury to increase client confidence and project value Why Design Business Freedom listeners need to shift pricing language personally and professionally How to position interior design as a short-term investment with long-term ROI While one word can truly grow your profits, mastering more will lead to a full business and personal transformation. Get them all in my book " The Language of Success: 35 Words to Boost Your Worth and Wealth ". You'll be pleasantly surprised at the effectiveness of these word swaps and the increased confidence you'll feel in business and life. Timestamps: (00:00) Welcome to this Design Business Freedom fan favorite (01:27) Introducing the language of luxury and worth (02:59) Why changing word choices can feel difficult (04:46) How language reflects possibility, potential, and affluence (06:26) Words to el…

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