# Growing a Dental Practice Starts Inside Out | Marketing Episode PART3

Page: https://stenobird.com/podcast/dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719/growing-a-dental-practice-starts-inside-out-marketing-episode-part3
Text version: https://stenobird.com/podcast/dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719/growing-a-dental-practice-starts-inside-out-marketing-episode-part3.md
Podcast: [Dental Unscripted | Getting into Ownership and Practice Management Insights](https://stenobird.com/podcast/dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719)
Published: 2026-07-16T15:49:03+00:00
Episode link: https://Dental-Unscripted.transistor.fm/episodes/growing-a-dental-practice-starts-inside-out-marketing-episode-part3
Audio file: https://2.gum.fm/op3.dev/e/pdcn.co/e/pscrb.fm/rss/p/pdst.fm/e/dts.podtrac.com/redirect.mp3/media.transistor.fm/ae3a0dc4/1e5e00aa.mp3
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JSON: https://stenobird.com/v1/public/podcasts/dental-unscripted-getting-into-ownership-and-practice-management-insights-7069719/episodes/growing-a-dental-practice-starts-inside-out-marketing-episode-part3
Duration seconds: 1691

## Resource

Most dental practices blame marketing for low patient flow, but the real problem is an internal one - "How to audit and fix your front office conversion leakage!" Mike Dinsio and Paula Quinn sit down with Guido Tebano, CMO of Market My Market, to explore the #1 thing nobody is paying attention to: What happens inside your practice when a lead calls. This is part 3 of a marketing deep dive revealing why office execution (not just lead generation) determines your practice growth and profitability. What you'll discover in this episode: • Why most dental offices lose 70% of incoming leads before they ever schedule • The art of phone answering and why it's the highest-ROI skill in your practice • How to identify your best phone closer and strategically route calls to them • Why tracking call metrics exposes the real bottleneck (front office vs. marketing vs. dentist) • The customer service failures that kill conversions (and how to build a playbook to fix them) • How AI and call recording can pinpoint exactly where callers drop off • Why patient experience starts at "hello"—and how tone of voice impacts case acceptance Perfect for practice owners scaling to $1.5M+, startup dentists optimizing their front office, and anyone frustrated with marketing ROI who hasn't measured their internal conversion rate. SPECIAL GUEST ON THIS EPISODE: Guido Tebano is CMO and founder of Market My Market, specializing in data-driven patient acquisition and practice profitability analysis. His demographic studies help dentists determine whether their market can support their growth goals, and if their internal systems can close those leads. Visit https://marketmymarket.com to get more info about working with them. Marketing is only half the equation. Your practice's real competitive advantage l…

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