# Green Means Revenue - JoAnna Abrams - Defining Hospitality

Page: https://stenobird.com/podcast/defining-hospitality-4474091/green-means-revenue-joanna-abrams-defining-hospitality
Text version: https://stenobird.com/podcast/defining-hospitality-4474091/green-means-revenue-joanna-abrams-defining-hospitality.md
Podcast: [Defining Hospitality](https://stenobird.com/podcast/defining-hospitality-4474091)
Published: 2026-04-22T09:00:00+00:00
Episode link: https://share.transistor.fm/s/0688cf73
Audio file: https://media.transistor.fm/0688cf73/e5d94d06.mp3
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JSON: https://stenobird.com/v1/public/podcasts/defining-hospitality-4474091/episodes/green-means-revenue-joanna-abrams-defining-hospitality
Duration seconds: 3328

## Resource

This Earth Day, Dan Ryan welcomes back JoAnna Abrams, founder and CEO of MindClick, to make the case that sustainability isn't just good for the planet, it's good for business. JoAnna reveals how MindClick's product intelligence platform transforms the sustainability data already hiding in hotel FF&E purchases into a competitive weapon, winning corporate travel contracts, boosting sustainability ratings, and growing real revenue. With stories from the ground, including Hyatt Centric Fisherman's Wharf, and eye-opening stats on what ditching polystyrene packaging actually means for waste, this episode proves that going green and going profitable are finally pointing in the same direction. 🌍 About the Guest: JoAnna Abrams is the founder and CEO of MindClick, a product intelligence platform helping hospitality companies unlock sustainability data across their supply chains. A multi-award winning trailblazer at the intersection of sustainability, supply chain, and finance, she has been recognized by Lodging Magazine as a female industry innovator, named a 2026 Inc. 500 Female Founders honoree, and selected for both the Cambridge Institute for Sustainability Leadership and the Imagine Program funded by former Unilever CEO Paul Polman. Chapters: 00:46 Welcome JoAnna Abrams 02:00 Defining Hospitality Revisited 05:00 The ROI of Sustainability 07:30 EU Regulation Driving Corporate Demand 11:00 How Hotels Win Corporate Business with Sustainability 14:00 MindClick and Green Key Global 16:00 The Alo Index Platform Explained 19:00 Revenue Impact: 7–17% Market Share Increase 22:00 Training Sales Teams to Tell the Story 25:00 A Riskless Path for Hotel Owners 28:00 Connecting Guests and Frontline Staff 31:00 The Huntington Hotel Case Study 36:00 Polystyrene Elimination: The Numbers…

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## Transcript

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