# Curating Luxury Through Sound - Michelangelo L’Acqua - Defining Hospitality

Page: https://stenobird.com/podcast/defining-hospitality-4474091/curating-luxury-through-sound-michelangelo-l-acqua-defining-hospitality
Text version: https://stenobird.com/podcast/defining-hospitality-4474091/curating-luxury-through-sound-michelangelo-l-acqua-defining-hospitality.md
Podcast: [Defining Hospitality](https://stenobird.com/podcast/defining-hospitality-4474091)
Published: 2026-03-25T09:00:00+00:00
Episode link: https://share.transistor.fm/s/ab3da90d
Audio file: https://media.transistor.fm/ab3da90d/bdd2d5a4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/defining-hospitality-4474091/episodes/curating-luxury-through-sound-michelangelo-l-acqua-defining-hospitality
Duration seconds: 3425

## Resource

In this episode of Defining Hospitality, Dan Ryan sits down with Michaelangelo L’Acqua, a global entertainment director and music/lifestyle branding expert, to discuss hospitality as “infrastructure” built through sound, motifs, and emotional arcs across dayparts. Sponsored by BERMANFALK, this conversation dives into shifting luxury expectations, analog-era craft, and mentoring creatives within business-driven environments. Michelangelo shares how sound serves as the unseen architect in the world of hospitality, crafting emotional journeys for guests. About the Guest: Michaelangelo L'Acqua is a Global Entertainment Director and Founder of his creative strategy agency, L'Acqua Agenzia. With a legacy of working with iconic brands like Virgin Voyages and W Hotels, he brings decades of experience in music branding and luxury lifestyle curation. Known for pioneering concepts like the Sonic Identity Brand Bible, L'Acqua remains a leading voice in integrating sound as a critical component of the hospitality experience, continuously shaping the future of how spaces sound and resonate with their audience. Chapters: 01:17 Whale Shark Memories 02:51 What Hospitality Means 03:52 Sonic Architect Idea 05:09 Motifs and Brand Magic 07:04 Building a Sonic Bible 10:18 Sound Drives Revenue 12:32 Mentors and Early Grind 14:29 Tom Ford Breakthrough 17:37 From Fashion to Hotels 20:30 Analog Era Work Ethic 23:04 Staying Relevant in Luxury 27:27 Timeless Formulas and Flow 30:57 Building Sonic Brand DNA 33:04 Virgin Voyages Layer Cake 36:59 W Hotel Reinvents Hospitality 39:45 Finding Local Tastemakers 41:29 Mentorship Over Ego 44:44 Sound Beats Brick 48:07 Next Decade Soundtrack 50:49 Timeless Meets New 53:30 Hall of Fame Tangent 55:46 Wrap Up And Connect Quote of the Show: "I truly believe th…

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## Transcript

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