# When Cybersecurity Marketing Fails to Reach the Buyer

Page: https://stenobird.com/podcast/defense-in-depth-427616/when-cybersecurity-marketing-fails-to-reach-the-buyer
Text version: https://stenobird.com/podcast/defense-in-depth-427616/when-cybersecurity-marketing-fails-to-reach-the-buyer.md
Podcast: [Defense in Depth](https://stenobird.com/podcast/defense-in-depth-427616)
Published: 2026-01-29T11:00:00+00:00
Episode link: https://defenseindepth.libsyn.com/when-cybersecurity-marketing-fails-to-reach-the-buyer
Audio file: https://traffic.libsyn.com/secure/defenseindepth/Defense_in_Depth_01-29-26.mp3?dest-id=1020683
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/defense-in-depth-427616/episodes/when-cybersecurity-marketing-fails-to-reach-the-buyer
Duration seconds: 1842

## Resource

All links and images can be found on CISO Series. Check out this post by Patrick Garrity of VulnCheck for the discussion that is the basis of our conversation on this week's episode, co-hosted by David Spark , the producer of CISO Series , and Steve Zalewski . Joining them is Tom Doughty , CISO, Generate:Biomedicines . In this episode: The 3Ms of product clarity Buzzwords work because buyers aren't experts Investor pressures distort messaging Threading the needle Huge thanks to our sponsor, Alteryx Alteryx is a leading AI and data analytics company that powers actionable insights that help organizations drive smarter, faster decisions. Alteryx One helps security, risk, and operations leaders cut hours of manual work to minutes, generate trusted insights at scale, and turn raw data into action faster than ever. Learn more at www.alteryx.com.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/defense-in-depth-427616/episodes/when-cybersecurity-marketing-fails-to-reach-the-buyer/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/defense-in-depth-427616/when-cybersecurity-marketing-fails-to-reach-the-buyer.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.