# CISOs Buy For Selfish and Politically Risk-Averse Reasons (Not Because Your Product is the Best)

Page: https://stenobird.com/podcast/defense-in-depth-427616/cisos-buy-for-selfish-and-politically-risk-averse-reasons-not-because-your-product-is-the-best
Text version: https://stenobird.com/podcast/defense-in-depth-427616/cisos-buy-for-selfish-and-politically-risk-averse-reasons-not-because-your-product-is-the-best.md
Podcast: [Defense in Depth](https://stenobird.com/podcast/defense-in-depth-427616)
Published: 2026-06-11T10:00:00+00:00
Episode link: https://defenseindepth.libsyn.com/cisos-buy-for-selfish-and-politically-risk-averse-reasons-not-because-your-product-is-the-best
Audio file: https://traffic.libsyn.com/secure/defenseindepth/Defense_in_Depth_06-11-26.mp3?dest-id=1020683
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Duration seconds: 1881

## Resource

All links and images can be found on CISO Series Check out this post for the discussion that is the basis of our conversation on this week's episode co-hosted by me, David Spark , the producer of CISO Series , and Howard Holton , CEO, GigaOm . Joining is Tyler King , senior director - threat operations and response, Sinclair . In this episode: Career insurance In the trenches together Who are you actually selling to? Common sense, uncommon in sales A huge thanks to our sponsor, Material Security Legacy email security only watches the door. Material protects your entire cloud workspace—email, files, and accounts—as one ecosystem. It's more coverage for less than the cost of a legacy SEG. One price, no surprises: just security that covers the whole surface area. Learn more at material.security .

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## Transcript

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