# TWIG #387: LiftOff IPO, Xbox pulls out the bangers, and The Simpsons take over Monopoly GO!

Page: https://stenobird.com/podcast/deconstructor-of-fun-223878/twig-387-liftoff-ipo-xbox-pulls-out-the-bangers-and-the-simpsons-take-over-monopoly-go
Text version: https://stenobird.com/podcast/deconstructor-of-fun-223878/twig-387-liftoff-ipo-xbox-pulls-out-the-bangers-and-the-simpsons-take-over-monopoly-go.md
Podcast: [Deconstructor of Fun](https://stenobird.com/podcast/deconstructor-of-fun-223878)
Published: 2026-06-12T07:58:54+00:00
Episode link: https://podcasters.spotify.com/pod/show/deconstructoroffun/episodes/TWIG-387-LiftOff-IPO--Xbox-pulls-out-the-bangers--and-The-Simpsons-take-over-Monopoly-GO-e3kmiqn
Audio file: https://anchor.fm/s/500026c/podcast/play/121374999/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-12%2F426001925-44100-2-21b66811a48f5.mp3
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Duration seconds: 3096

## Resource

Nintendo's stock is getting hammered without a new Mario, Monopoly GO is going all-in on The Simpsons, and Liftoff is back on the public markets. Meanwhile, Xbox finally seems to be doing what it should have done years ago.In this episode, we break down:● Liftoff's IPO and the AppLovin challenge● Monopoly GO's Simpsons mega-event● How Scopely uses IP for reactivation● Apple's crackdown on low-quality apps● Xbox's biggest Summer Showcase in years● Why Xbox is bringing exclusives back● Fable, Gears, Persona 6, and Minecraft Dungeons 2● Nintendo Direct's biggest announcements● The growing mystery of missing Mario● Why Nintendo investors are getting nervous● Paramount's new gaming division● TMNT, Star Trek, Avatar, and Marvel projects● Why Hollywood struggles to make games● The missing mobile strategy at Paramount● Apple IDFA rumors and what they mean for UA● The future of AppLovin, Meta, and Google adsCHAPTERS:01:36 Minecraft Summer Parenting03:22 Quick Correction Bond Sales05:18 Liftoff IPO Breakdown06:41 UA Ecosystem and AppLovin08:37 Private Equity Red Flags10:41 Simpsons Takes Monopoly Go11:53 Why the Crossover Works15:20 UA Reactivation and Celebs19:12 Apple’s App Store Purge21:54 Xbox Showcase and Strategy25:57 Xbox Margin Unlock26:38 Platform Strategy Risks27:29 Minecraft Sales Reality28:30 Nintendo Direct Highlights30:42 Where Is 3D Mario36:12 Paramount Games Revealed38:17 Execution Over Press41:48 Mobile Missing Piece43:19 IDFA Rumor Rant46:20 If IDFA Returned48:10 Rumor Season Noise50:24 Closing The Episode

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