# Bose CEO Lila Snyder on the fight for high-quality audio Page: https://stenobird.com/podcast/decoder-with-nilay-patel/bose-ceo-lila-snyder-on-the-fight-for-high-quality-audio Text version: https://stenobird.com/podcast/decoder-with-nilay-patel/bose-ceo-lila-snyder-on-the-fight-for-high-quality-audio.md Podcast: [Decoder with Nilay Patel](https://stenobird.com/podcast/decoder-with-nilay-patel) Published: 2026-08-10T09:00:00+00:00 Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/257/traffic.megaphone.fm/VMP3937727395.mp3 Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/257/traffic.megaphone.fm/VMP3937727395.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/decoder-with-nilay-patel/episodes/bose-ceo-lila-snyder-on-the-fight-for-high-quality-audio Duration seconds: 3994 ## Resource My guest today is Lila Snyder, the CEO of Bose. Lila was last on the show about four years ago, and since then she’s dramatically rearchitected the company — she sold off Bose Professional, acquired the high end audio brands McIntosh Labs and Sonus faber, and, perhaps most importantly, started licensing all that core Bose technology to other companies. That big change in the business comes with a big change in structure. Becoming a software company in addition to a product company comes with a whole new set of challenges, and Lila and I got into how it’s all working.  Read the full interview transcript on The Verge. Links: How Bose competes with AirPods, with CEO Lila Snyder | Decoder (2022) Bose thinks it can be a media company for some reason | The Verge Bose acquires premium audio brand McIntosh | The Verge Bose reinvented itself just in time. Now comes the tricky part | Wired Bose sells off its premium division after 50 years | Bose Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt. This episode was edited by Kabir Chopra. Our supervising producer is Greg Ott, and our editorial director is Kevin McShane.  The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/decoder-with-nilay-patel/episodes/bose-ceo-lila-snyder-on-the-fight-for-high-quality-audio/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/decoder-with-nilay-patel/bose-ceo-lila-snyder-on-the-fight-for-high-quality-audio.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.