Episode
Your grocery bill is soon going to get more expensive. But the spike might not be in the price tag
- Podcast
- Daybreak
- Published
- May 5, 2026
- Duration seconds
- 622
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/059451cd
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Summary
The Parle-G packet has cost five rupees since the 1990s. Once, when the company tried raising it by 50 paise, consumers switched to Britannia's Tiger within weeks. The price was rolled back. That's how sensitive this market is. But something else has been changing — quietly, and without announcement. The packet that was once 100 grams is now 45. And Parle-G isn't alone. Dabur, Britannia, Nestlé, Godrej — all cutting weight, all in the same quarter, all for the same reason. A war in West Asia has sent packaging costs up by 40 to 75%. The buffer won't last. What comes next? Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.