# The world's largest advertising agency made $20 billion last year. You've probably never heard of Accenture Song

Page: https://stenobird.com/podcast/daybreak-5886514/the-world-s-largest-advertising-agency-made-20-billion-last-year-you-ve-probably-never-heard-of-accenture-song
Text version: https://stenobird.com/podcast/daybreak-5886514/the-world-s-largest-advertising-agency-made-20-billion-last-year-you-ve-probably-never-heard-of-accenture-song.md
Podcast: [Daybreak](https://stenobird.com/podcast/daybreak-5886514)
Published: 2026-07-05T21:43:01+00:00
Episode link: https://share.transistor.fm/s/ccf20154
Audio file: https://media.transistor.fm/ccf20154/c2ae25c7.mp3
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Duration seconds: 1092

## Resource

In May, L'Oréal ended a 16-year agency relationship. The reason? Simply that a competitor was better prepared with better data and AI capabilities. This incident illustrates the shift that's happening in advertising right now. The agencies that bet on technology early are pulling ahead. The ones that are built on relationships are finding out how quickly those erode. Sitting unnoticed at the top of this reshuffled industry is Accenture Song. It's the world's largest advertising agency that doesn't really call itself one. It made 20 billion dollars last year. And it's barely visible in India. And that lack of visibility? That's by design. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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