# India got cheap Ozempic. No one knows how to sell it

Page: https://stenobird.com/podcast/daybreak-5886514/india-got-cheap-ozempic-no-one-knows-how-to-sell-it
Text version: https://stenobird.com/podcast/daybreak-5886514/india-got-cheap-ozempic-no-one-knows-how-to-sell-it.md
Podcast: [Daybreak](https://stenobird.com/podcast/daybreak-5886514)
Published: 2026-09-01T20:30:00+00:00
Episode link: https://share.transistor.fm/s/4c593f09
Audio file: https://media.transistor.fm/4c593f09/c5c9d046.mp3
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JSON: https://stenobird.com/v1/public/podcasts/daybreak-5886514/episodes/india-got-cheap-ozempic-no-one-knows-how-to-sell-it
Duration seconds: 1183

## Resource

Ozempic went off-patent in India this year, and everyone from Novo Nordisk to Nestlé has rushed in expecting a billion-dollar market. Instead, growth has already stalled, and the reason isn't price. It's culture. While Hollywood joked about Ozempic on late-night TV and Serena Williams advertised a GLP-1 program for a tele-health platform at the Super Bowl, not a single Indian celebrity has admitted to using it. We trace why the drug ran out of India's easiest customers within months, why its next move — into Tier 2 and Tier 3 cities — might not work either, and what it would actually take to sell a $200-a-month injection in a country that's only now starting to believe that obesity is a disease. Read The Ken story about black market Ozempic here . Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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## Transcript

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