# Why your business isn't worth what you think | Gregory Kovsky

Page: https://stenobird.com/podcast/david-c-barnett-small-business-and-deal-making-m-a-smb-398395/why-your-business-isn-t-worth-what-you-think-gregory-kovsky
Text version: https://stenobird.com/podcast/david-c-barnett-small-business-and-deal-making-m-a-smb-398395/why-your-business-isn-t-worth-what-you-think-gregory-kovsky.md
Podcast: [David C Barnett Small Business and Deal Making M&A SMB](https://stenobird.com/podcast/david-c-barnett-small-business-and-deal-making-m-a-smb-398395)
Published: 2026-09-03T18:51:17+00:00
Episode link: https://soundcloud.com/dbarnettmoncton/why-your-business-isnt-worth
Audio file: https://feeds.soundcloud.com/stream/2393973705-dbarnettmoncton-why-your-business-isnt-worth.mp3
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JSON: https://stenobird.com/v1/public/podcasts/david-c-barnett-small-business-and-deal-making-m-a-smb-398395/episodes/why-your-business-isn-t-worth-what-you-think-gregory-kovsky
Duration seconds: 3523

## Resource

- Join David's email list, RECEIVE 7 FREE GIFTS!!- https://www.DavidCBarnettList.com Your business may not be worth what you think. Business value depends on market demand, location, cash flow, risk, deal terms, financing, and whether a buyer can successfully take over. In this interview, veteran business broker Gregory Kovsky explains how buyers and sellers determine fair market value, why misleading comparables and unrealistic expectations kill deals, and how seller financing can increase confidence and support a successful transition. Learn: ✔ What truly determines business value ✔ Why comparable sales can mislead ✔ How location affects valuation ✔ Why seller financing matters ✔ Which financial numbers owners should track ✔ How to prepare a business for sale **** Do Business with David using these incredible internet links... - David's Blog where you can find hundreds of free videos and articles, https://www.DavidCBarnett.com - Book a call with David and let him help you with your project, https://www.CallDavidCBarnett.com - Learn how to buy a successful and profitable business in a risk-controlled way https://www.BusinessBuyerAdvantage.com - Get help selling your business, https://www.HowToSellMyOwnBusiness.com ----- #BusinessValuation #SellingABusiness #BusinessBroker #ExitPlanning #SmallBusiness Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/DavidCBarnett_xero . Terms & Conditions apply.* See the video of my Xero story here: https://youtu.be/LfaGUfwStqo Youtube music licensing code: 5PJWQOE5ZZHTQSRY

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## Transcript

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