# 🇪🇺 #259 - HelloFresh : Building and scaling a Product Analytics culture Page: https://stenobird.com/podcast/datagen-3403537/259-hellofresh-building-and-scaling-a-product-analytics-culture Text version: https://stenobird.com/podcast/datagen-3403537/259-hellofresh-building-and-scaling-a-product-analytics-culture.md Podcast: [DataGen](https://stenobird.com/podcast/datagen-3403537) Published: 2026-03-16T11:50:09+00:00 Episode link: https://shows.acast.com/data-gen/episodes/259-hellofresh-building-and-scaling-a-product-analytics-cul Audio file: https://sphinx.acast.com/p/open/s/5fa58959e64011214fbf140d/e/69b7df341b5a7dfbdf4c5a6b/media.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/datagen-3403537/episodes/259-hellofresh-building-and-scaling-a-product-analytics-culture Duration seconds: 1826 ## Resource Florian Bonnet is a former Director of Product at HelloFresh. He later held product leadership roles in scale-ups such as Typeform and Fintechture. He is currently VP of Product Management at Veriff, the Estonian unicorn. We cover : 🔥 #1 - How to define the metrics (North Star, KPI Tree…) 🔥 #2 - How to manage product performance with data on a weekly basis 🔥 #3 - How to implement the right collaboration between Product & Data 🔥 His 2 main challenges and his views on GenAI for Product Analytics 📚 RESOURCES - Florian’s LinkedIn profile - His book The Power of Analytics - Matt Watkinson's book  The Grid 🎬 CHAPTERS 00:00 What is HelloFresh? 01:32 Florian’s journey from Data Analyst to Director of Product 03:16 The context at HelloFresh when he became Director of Product 05:49 #1 - How to define the metrics (North Star, KPI Tree…) 08:30 #2 - How to manage product performance with data on a weekly basis 12:17 #3 - How to implement the right collaboration between Product & Data 15:38 His main challenges 18:53 The tech stack he recommends 21:04 The impact of GenAI on Product Analytics 25:48 Florian’s favorite resources 28:14 His best advice 🤩 OTHER EPISODES YOU SHOULD LOVE #5 - N26: Building and scaling the Data team for Marketing #4 - Ex-VP of Product at Looker, he launched Omni, the challenger in Business Intelligence #2 - Deezer : How I restructured the Business Analytics team and made it more Business-Focused 👋 MORE DATA CONTENT? 1/ Follow me on LinkedIn here  ðŸ¤³ 2/ Sign up for the newsletter (summaries, events) here  ðŸ’Œ 3/ Check out the podcast in video format on YouTube here  ðŸ“¹ 🎙 SUPPORT THE PODCAST FOR FREE 1/ Subscribe 🔔 2/ Leave a 5 stars review on Apple Podcasts here 🥰 Hébergé par Acast. Visitez acast.com/privacy pour plus d'i… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/datagen-3403537/episodes/259-hellofresh-building-and-scaling-a-product-analytics-culture/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/datagen-3403537/259-hellofresh-building-and-scaling-a-product-analytics-culture.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.