# EP 23: AI in Marketing Strategies

Page: https://stenobird.com/podcast/data-science-with-sam-4345646/ep-23-ai-in-marketing-strategies
Text version: https://stenobird.com/podcast/data-science-with-sam-4345646/ep-23-ai-in-marketing-strategies.md
Podcast: [Data Science With Sam](https://stenobird.com/podcast/data-science-with-sam-4345646)
Published: 2025-08-03T03:45:21+00:00
Episode link: https://rss.com/podcasts/data-science-with-sam/3006426
Audio file: https://content.rss.com/episodes/395137/3006426/data-science-with-sam/2026_07_20_13_47_42_8dbaa8f2-4180-4a7c-b1b7-cba18af68727.mp3
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JSON: https://stenobird.com/v1/public/podcasts/data-science-with-sam-4345646/episodes/ep-23-ai-in-marketing-strategies
Duration seconds: 2146

## Resource

In this episode, we sit down with Joya Scarlata , Director of Digital Marketing at Interra Information Technologies (InterraIT), where she has been leading transformative B2B marketing initiatives for nearly 12 years. Joya brings a unique perspective to AI in marketing, combining her background in International Relations with deep expertise in data-driven marketing strategies. What We Cover: ✨ Joya's AI awakening moment and how her perspective has evolved 📈 How AI is revolutionizing audience segmentation and content personalization 🛠️ Game-changing AI tools that are transforming daily marketing operations 📊 Measuring ROI in AI-enhanced campaigns with specific KPIs ⚖️ Navigating data ethics and content authenticity challenges 🚀 Joya's vision for the ultimate AI marketing agent About Our Guest: 🎯 Director of Digital Marketing at InterraIT with 12 years of B2B marketing leadership 🎤 TEDx Speaker and recognized among the "101 Women in AI Marketing" 🎧 Co-host of "The Marketer's Guide to the AI Galaxy" podcast 📊 Champion of accessible, ethical, and data-driven AI adoption in marketing 🌟 Passionate mentor for the next generation of marketers 🔗 Strategic storytelling expert specializing in AI-powered personalization

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## Transcript

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