# Ep. 181 Margarita Groisman, Chief Executive Officer of Aravolta | Data Center Go-to-Market Podcast

Page: https://stenobird.com/podcast/data-center-go-to-market-podcast-6941968/ep-181-margarita-groisman-chief-executive-officer-of-aravolta-data-center-go-to-market-podcast
Text version: https://stenobird.com/podcast/data-center-go-to-market-podcast-6941968/ep-181-margarita-groisman-chief-executive-officer-of-aravolta-data-center-go-to-market-podcast.md
Podcast: [Data Center Go-to-Market Podcast](https://stenobird.com/podcast/data-center-go-to-market-podcast-6941968)
Published: 2026-05-21T10:00:00+00:00
Episode link: https://www.dcsmi.com/podcast/margarita-groisman-chief-executive-officer-of-aravolta-data-center-go-to-market-podcast
Audio file: https://media.transistor.fm/7dae8f9f/660abe6b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/data-center-go-to-market-podcast-6941968/episodes/ep-181-margarita-groisman-chief-executive-officer-of-aravolta-data-center-go-to-market-podcast
Duration seconds: 2539

## Resource

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing In episode 181 of the Data Center Go-to-Market Podcast, you’ll learn how Aravolta’s CEO moved from enterprise engineering at Microsoft to building a vendor-agnostic node that simplifies data center monitoring and control, why face-to-face trust and word-of-mouth still beat broad outbound, how forward-deployed engineers speed onboarding and bridge sales/implementation, what to prioritize when integrating thousands of make-model devices, hiring tradeoffs for scrappy vs. experienced talent, and how AI and self-service research are shifting the buyer journey earlier; plus practical GTM plays for scaling a lean startup in the data center and AI infrastructure market. 🔌🤝📈💡 Ep. 181 Margarita Groisman, Chief Executive Officer of Aravolta | Data Center Go-to-Market Podcast 0:00 Coming up In this episode of the Data Center Go-to-Market Podcast 0:32 Introducing Margarita Groisman, Chief Executive Officer at Aravolta 1:12 Getting Your Name Out There In Today’s Data Center and AI Infrastructure Market 6:08 How High-Density AI Workloads / Infrastructure Changed Go-to-Market Strategy 10:12 Educating BMS, EPMS, SCADA, NOC, and DCIM Buyers Before a Sales Conversation 14:23 Data Center GTM Lessons Learned in Launching a DCIM, EPMS, and BMS Platform 16:40 Data Center Go-to-Market Strategy: What’s Working? What’s Not? (Lead Generation) 19:25 Subscribe to the Data Center GTM Briefing 20:22 How Y Combinator (YC) Entrepreneurial Experience Compares to the Data Center Industry 22:21 Why Data Center Companies Struggle to Turn Technical Expertise Into Actual Sales Momentum 25:56 What Data Center Sales Teams Consistently Misunderstand About Today’s Technical Buyers 28:27 Reaching the True Economic Buyers of Data Center Infr…

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## Transcript

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