# Season 3 Ep 74: DESIGNER DRAMA - Why some designers are marketing themselves into lower fees

Page: https://stenobird.com/podcast/damn-good-interior-designer-6605086/season-3-ep-74-designer-drama-why-some-designers-are-marketing-themselves-into-lower-fees
Text version: https://stenobird.com/podcast/damn-good-interior-designer-6605086/season-3-ep-74-designer-drama-why-some-designers-are-marketing-themselves-into-lower-fees.md
Podcast: [Damn Good Interior Designer](https://stenobird.com/podcast/damn-good-interior-designer-6605086)
Published: 2026-06-02T06:30:00+00:00
Episode link: HTTPS://damngooddesigner.com
Audio file: https://episodes.captivate.fm/episode/bb453351-b469-48d5-81f3-037f47b26c4e.mp3
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Duration seconds: 1027

## Resource

Visibility matters, but posting yourself in your bath robe is not the same thing as building authority and for designers this can backfire fast. Because design is not an impulse buy. Clients are not hiring you for constant access to your every thought, errand, emotion, and car-confessional. They want you to lead expensive decisions, protect their investment, and bring a level of taste, judgment, and discernment they do not have on their own. Cheryl makes the case for more thoughtful marketing that reinforces expertise instead of making designers look frantic, interchangeable, or too accessible to command premium fees. Have a question-- click here to ask us. Loved this episode? Click here to leave a 5⭐ review RESOURCE LINKS: Damn Good Workshops - Website View our upcoming workshops! These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership. Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business. Damn Good Designer - Damn Good Designer - Website The best multi-faceted business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Paradigm Quick Start - 3 Month Custom Coaching Program The Paradigm Shift - 6 Month Custom Coaching Program The Paradigm Intensive - 12 Month One on One Immersive Custom…

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## Transcript

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