# The Fingerprints Are The Work (Maggie Fost, VP of Design at Shopify)

Page: https://stenobird.com/podcast/daily-creative-with-todd-henry-745412/the-fingerprints-are-the-work-maggie-fost-vp-of-design-at-shopify
Text version: https://stenobird.com/podcast/daily-creative-with-todd-henry-745412/the-fingerprints-are-the-work-maggie-fost-vp-of-design-at-shopify.md
Podcast: [Daily Creative with Todd Henry](https://stenobird.com/podcast/daily-creative-with-todd-henry-745412)
Published: 2026-09-06T12:00:00+00:00
Episode link: https://podcast.toddhenry.com/124
Audio file: https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/3be4fdf7-068b-4a4e-808e-37d30922e282.mp3
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Duration seconds: 2220

## Resource

In this episode, we sit down with Maggie Fost, VP of Design at Shopify, to explore what it means to leave a genuine imprint on creative work—especially in an era increasingly dominated by automation and efficiency. We trace Maggie’s journey from indie music labels to the tech world's frontlines, discussing lessons learned about craftsmanship, authenticity, and the art of leading creative teams. We kick off by reflecting on the story behind the ‘thumbiness’ in Wallace and Gromit animations—a metaphor for the deliberate choice to keep the human touch in even the most polished products. Maggie shares how these same principles inform her approach at Shopify, including her practice of building “grace notes” into digital products: those small, sometimes unnoticed moments that signal a real person cared enough to imbue the work with warmth, surprise, and delight. We also tackle the nuanced relationship between humans and AI tools. Rather than rejecting technology, Maggie describes how her team uses it to remove drudgery and focus their energy on creative contributions that can’t be copied or mass-produced. She offers grounded strategies for leaders who want to foster a culture where soul-filled resonance is valued over sterile perfection. Whether you’re a creative professional, team leader, or founder, you’ll find concrete ideas for defending the idiosyncrasies that make your work original—and ensuring your team’s fingerprints remain visible. Five Key Learnings Intentional Imperfection : Embracing and defending the small marks of humanity—what Nick Park called “thumbiness”—results in work with a distinct, unforgettable soul. The aim is not sloppiness but deliberate, rigorous inclusion of the human touch. Grace Notes Matter : Tiny, unexpected elements—like the ‘bud vase’ in th…

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