# Social media influencers and 3rd party endorsement

Page: https://stenobird.com/podcast/crunch-6600780/social-media-influencers-and-3rd-party-endorsement
Text version: https://stenobird.com/podcast/crunch-6600780/social-media-influencers-and-3rd-party-endorsement.md
Podcast: [CRUNCH](https://stenobird.com/podcast/crunch-6600780)
Published: 2023-12-03T18:00:00+00:00
Episode link: https://www.wearehmc.co.nz/podcast/
Audio file: https://podcasts.captivate.fm/media/26189c32-ceb9-477d-af59-476ba251aef5/CRUNCH-Influencer-MASTER-FINAL-converted.mp3
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JSON: https://stenobird.com/v1/public/podcasts/crunch-6600780/episodes/social-media-influencers-and-3rd-party-endorsement
Duration seconds: 2544

## Resource

In this episode of CRUNCH, we unlock a few secrets of the world of influencers and content-creators and explore the power of third-party endorsement. This time-tested PR strategy has undergone a contemporary evolution over the past decade or so, and our panel of experts provide a few tips. Our guest, Zoe Virtue, Head of Group Social at DDB Group in New Zealand, has a wealth of experience working with influencers and content creators. Joining her are HMC Managing Director Heather Claycomb and Digital PR Content Co-ordinator Jamie Batters. In this episode, we unravel the evolving landscape of third-party endorsement and its pivotal role in the influencer era. Learn how influencers are reshaping PR dynamics and discover the invaluable lessons PR professionals can glean from the strategies employed through this strategy. From building authentic connections to leveraging online communities, our panel dissects the nuances of influencer PR, providing insights that can elevate your next PR strategy. Even if the jury is out for you and you haven't used influencers before, this podcast delves into how influencers can teach PR professionals the art of mastering third-party endorsement.

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## Transcript

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