# Changing face of media and its role in building trust

Page: https://stenobird.com/podcast/crunch-6600780/changing-face-of-media-and-its-role-in-building-trust
Text version: https://stenobird.com/podcast/crunch-6600780/changing-face-of-media-and-its-role-in-building-trust.md
Podcast: [CRUNCH](https://stenobird.com/podcast/crunch-6600780)
Published: 2024-04-26T03:00:00+00:00
Episode link: https://www.wearehmc.co.nz/podcast/
Audio file: https://podcasts.captivate.fm/media/9a77e23a-5064-48e9-b565-ccc5df7a9995/CRUNCH-S02EP02-MASTER-converted.mp3
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JSON: https://stenobird.com/v1/public/podcasts/crunch-6600780/episodes/changing-face-of-media-and-its-role-in-building-trust
Duration seconds: 1432

## Resource

PART TWO: In part two of this podcast interview, founding editor of BusinessDesk Pattrick Smellie continues his discussion with HMC.  We talk about how the media is using artificial intelligence (AI) and adjusting for the rise of disinformation and misinformation. Pattrick and HMC also provide some practical tips for how businesses must adjust their communications and media strategies to be successful in building trust and reputation through the media, in light of New Zealand’s changing media landscape.

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## Transcript

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