# We Went to YouTube Brandcast (What You Need To Know)

Page: https://stenobird.com/podcast/creator-upload-944364/we-went-to-youtube-brandcast-what-you-need-to-know
Text version: https://stenobird.com/podcast/creator-upload-944364/we-went-to-youtube-brandcast-what-you-need-to-know.md
Podcast: [Creator Upload](https://stenobird.com/podcast/creator-upload-944364)
Published: 2026-05-15T10:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/creator-upload/episodes/We-Went-to-YouTube-Brandcast-What-You-Need-To-Know-e3jd5hn
Audio file: https://anchor.fm/s/104a12160/podcast/play/120017911/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-15%2F424190551-44100-2-7924723979be1.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/creator-upload-944364/episodes/we-went-to-youtube-brandcast-what-you-need-to-know
Duration seconds: 1459

## Resource

In this episode, Josh gives us an inside look from the David Geffen Theater at Lincoln Center after attending YouTube Brandcast. We discuss how YouTube is packaging creator-led shows for legacy advertisers , new shopping features on connected TVs , and the fighting spirit of YouTube executives taking aim at other platforms. What you'll learn: -- Household name advertisers grew their creator sponsorships by 189% in 2025. -- YouTube is packaging upfront shows for creators like Alex Cooper and Dude Perfect. -- A new ad product allows viewers to buy items in two clicks via Google Pay on connected TVs. -- LTK announced a new creator program for social commerce with Target. 00:00 Welcome to Creator Upload 00:42 Gospel Stats in the Wall Street Journal 04:13 YouTube BrandCast at Lincoln Center 07:53 Packaging creator shows for legacy advertisers 11:24 New creator shows coming to YouTube 15:44 YouTube executives adopt a fighting attitude 17:54 Why you can't optimize into desire 19:28 Two-click shopping on connected TVs 21:01 Target and LTK social commerce partnership 22:28 Mental health benefits of leaving Instagram 22:45 TikTok Go travel booking program Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/creator-upload-944364/episodes/we-went-to-youtube-brandcast-what-you-need-to-know/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/creator-upload-944364/we-went-to-youtube-brandcast-what-you-need-to-know.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.