# We Went to SoCom 2026 (and Saw the Future of Social Shopping)

Page: https://stenobird.com/podcast/creator-upload-944364/we-went-to-socom-2026-and-saw-the-future-of-social-shopping
Text version: https://stenobird.com/podcast/creator-upload-944364/we-went-to-socom-2026-and-saw-the-future-of-social-shopping.md
Podcast: [Creator Upload](https://stenobird.com/podcast/creator-upload-944364)
Published: 2026-02-27T11:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/creator-upload/episodes/We-Went-to-SoCom-2026-and-Saw-the-Future-of-Social-Shopping-e3fmbjl
Audio file: https://anchor.fm/s/104a12160/podcast/play/116124725/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-27%2F418929864-44100-2-ae97e2db828b3.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/creator-upload-944364/episodes/we-went-to-socom-2026-and-saw-the-future-of-social-shopping
Duration seconds: 2800

## Resource

Discover the future of social commerce directly from the experts at LTK, YouTube Shopping, and Gap Inc. Live from SoCom in sunny Venice, Lauren and Josh break down the shift from relevance to revenue in the creator economy. In this episode, we explore why follower counts are losing their weight, how affiliate marketing is evolving, and the ways legacy brands integrate social platforms into retail experiences. What you'll learn: -- Why social followers and subscribers don't matter anymore. -- How LTK's new brand platform is democratizing creator marketing. -- The massive impact of YouTube Shopping timestamps and auto-tagging. -- Gap Inc.'s omnichannel approach to capturing consumer demand. 00:00 Intro: Live from SoCom 05:13 Interview: Amber Venz Box (LTK) 09:08 Why Followers Don't Matter Anymore 16:41 Democratizing the Creator Ecosystem 20:26 AI Chatbots and Trust in Creators 25:46 Interview: Lauren Celinski (YouTube Shopping) 28:25 Maximizing YouTube Shopping Features 36:05 Interview: Damon Berger (Gap Inc.) 38:59 Gap’s Social Commerce Strategy 44:50 Final Thoughts and Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/creator-upload-944364/episodes/we-went-to-socom-2026-and-saw-the-future-of-social-shopping/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/creator-upload-944364/we-went-to-socom-2026-and-saw-the-future-of-social-shopping.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.