# We Went to Cannes Lions (What You Need to Know)

Page: https://stenobird.com/podcast/creator-upload-944364/we-went-to-cannes-lions-what-you-need-to-know
Text version: https://stenobird.com/podcast/creator-upload-944364/we-went-to-cannes-lions-what-you-need-to-know.md
Podcast: [Creator Upload](https://stenobird.com/podcast/creator-upload-944364)
Published: 2026-06-26T23:16:35+00:00
Episode link: https://podcasters.spotify.com/pod/show/creator-upload/episodes/We-Went-to-Cannes-Lions-What-You-Need-to-Know-e3lav1v
Audio file: https://anchor.fm/s/104a12160/podcast/play/122042879/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-26%2F426902794-44100-2-bee759bde4c2f.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/creator-upload-944364/episodes/we-went-to-cannes-lions-what-you-need-to-know
Duration seconds: 1824

## Resource

In this episode, Josh and Lauren break down the heat, the hype, and the massive industry shifts happening at the 73rd Cannes Lions International Festival of Creativity. We explore how Hollywood views the creator space, why restrictive brand briefs are officially dead, and the new tools creators need to know about. What you’ll learn: -- Why brands like PepsiCo are shifting resources to influencer management and open-ended briefs. -- The critical difference between creators, influencers, and personalities. -- Why comparing YouTube views to Nielsen television ratings is a massive mistake. -- How Facebook’s reimagined Creator Studio is using AI to separate business and creator tools. 00:00 Introduction & Cannes Heat 02:02 Is Cannes a Corporate Boondoggle? 05:31 The Rise of the Creator Track 08:12 PepsiCo's Creator Strategy Shift 12:26 Tubefilter & Comscore Roundtable 12:58 Creators vs. Influencers vs. Personalities 16:36 YouTube Views vs. Nielsen Ratings 22:31 Facebook Creator Studio Returns 26:48 Hot Ones Spinoff on Netflix Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/creator-upload-944364/episodes/we-went-to-cannes-lions-what-you-need-to-know/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/creator-upload-944364/we-went-to-cannes-lions-what-you-need-to-know.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.