# The Strategy Behind Netflix Buying Up YouTube Creators (feat. Ben Relles)

Page: https://stenobird.com/podcast/creator-upload-944364/the-strategy-behind-netflix-buying-up-youtube-creators-feat-ben-relles
Text version: https://stenobird.com/podcast/creator-upload-944364/the-strategy-behind-netflix-buying-up-youtube-creators-feat-ben-relles.md
Podcast: [Creator Upload](https://stenobird.com/podcast/creator-upload-944364)
Published: 2026-07-17T10:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/creator-upload/episodes/The-Strategy-Behind-Netflix-Buying-Up-YouTube-Creators-feat--Ben-Relles-e3m6g0o
Audio file: https://anchor.fm/s/104a12160/podcast/play/122944984/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-17%2F428108048-44100-2-6eebd86088c92.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/creator-upload-944364/episodes/the-strategy-behind-netflix-buying-up-youtube-creators-feat-ben-relles
Duration seconds: 2029

## Resource

Right now, Netflix is heavily acquiring YouTube creator content, and AI filmmaking is fundamentally changing how stories are told online. Ben Relles (founder of Make Believe and former YouTube exec) joins the Creator Upload podcast to break down these massive industry shifts and what they mean for the future of entertainment. Living with a Merman: https://drive.google.com/file/d/1Cv37Yb_9soxgOI4lTqzgu3Yjrm1AWU8K/view?usp=drivesdk Elder Boy: https://drive.google.com/file/d/1i6cCZxdS1uvUYeLYIlAE_LF8XQfzuIRg/view?usp=drivesdk 00:00 Intro 00:22 Ben Relles' Creator Economy Background 01:04 The History of Netflix Using YouTube Talent 02:28 Netflix's Massive New Creator Deals (Jay Shetty, Rhett & Link) 06:11 YouTube vs. Netflix: Revenue & Watch Time Battle 09:11 Could YouTube Originals Work Today? 13:31 The Future of Premium Brand Deals on YouTube 16:44 How Creators Are Making Legitimate Movies 20:00 Why AI Filmmaking is the Next Frontier 26:39 What is Make Believe? (Interactive AI Video) 32:49 Outro & Where to Find Ben Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/creator-upload-944364/episodes/the-strategy-behind-netflix-buying-up-youtube-creators-feat-ben-relles/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/creator-upload-944364/the-strategy-behind-netflix-buying-up-youtube-creators-feat-ben-relles.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.