# Is LinkedIn the Future for Creators? | Alex Josephson, VP of Brandworks for LinkedIn, Explains

Page: https://stenobird.com/podcast/creator-upload-944364/is-linkedin-the-future-for-creators-alex-josephson-vp-of-brandworks-for-linkedin-explains
Text version: https://stenobird.com/podcast/creator-upload-944364/is-linkedin-the-future-for-creators-alex-josephson-vp-of-brandworks-for-linkedin-explains.md
Podcast: [Creator Upload](https://stenobird.com/podcast/creator-upload-944364)
Published: 2026-04-17T10:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/creator-upload/episodes/Is-LinkedIn-the-Future-for-Creators---Alex-Josephson--VP-of-Brandworks-for-LinkedIn--Explains-e3i1bnn
Audio file: https://anchor.fm/s/104a12160/podcast/play/118582455/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-17%2F422238066-44100-2-dbbaaea842057.mp3
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JSON: https://stenobird.com/v1/public/podcasts/creator-upload-944364/episodes/is-linkedin-the-future-for-creators-alex-josephson-vp-of-brandworks-for-linkedin-explains
Duration seconds: 2767

## Resource

Are B2B creators the future of the creator economy? We sit down with Alex Josephson, VP of Brandworks at LinkedIn, in the wake of its NewFronts presentation earlier this spring. He shares insights into the Top Voices 360 program and reveals that LinkedIn has tripled creator payouts over the last year. Also today: YouTube's Coachella station initiative, Justin Bieber's cred as a YouTuber, headlines today vs in 2013 (shout out AOL), and YouTube's new Shorts timer. 00:00 Welcome to Creator Upload 00:20 YouTube Coachella Station Initiative 02:33 Justin Bieber's Coachella Performance 07:05 Is Bieber a True YouTuber? 10:37 Interview: LinkedIn's Alex Josephson 11:10 CEOs as Content Creators 14:28 The Rise of B2B Creators 16:02 LinkedIn NewFronts and Top Voices 22:06 Scaling Impact for Brands 28:53 Tripling LinkedIn Creator Payouts 30:12 Follower Count vs Real Influence 33:46 Connected TV Ads on LinkedIn 37:02 Hollywood on YouTube vs AOL 44:22 YouTube Shorts Timer Update 45:47 Wrap Up Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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