# How SuperOrdinary links brands and creators to international markets

Page: https://stenobird.com/podcast/creative-control-811661/how-superordinary-links-brands-and-creators-to-international-markets
Text version: https://stenobird.com/podcast/creative-control-811661/how-superordinary-links-brands-and-creators-to-international-markets.md
Podcast: [Creative Control](https://stenobird.com/podcast/creative-control-811661)
Published: 2023-06-22T09:00:00+00:00
Episode link: https://chrt.fm/track/84686C/traffic.megaphone.fm/MANV5973172592.mp3?updated=1687387706
Audio file: https://chrt.fm/track/84686C/traffic.megaphone.fm/MANV5973172592.mp3?updated=1687387706
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JSON: https://stenobird.com/v1/public/podcasts/creative-control-811661/episodes/how-superordinary-links-brands-and-creators-to-international-markets
Duration seconds: 2003

## Resource

SuperOrdinary launched in 2017 as a way for U.S. brands to reach consumers in China. The company has since expanded to working with creators in other international markets. SuperOrdinary cofounder and CEO Julian Reis explains how his company is further leaning into what he calls the “supporter economy”—and how he’s navigating operations amid geopolitical tensions.

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## Transcript

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