# How Elvira Built a Brand to Die For

Page: https://stenobird.com/podcast/creative-control-811661/how-elvira-built-a-brand-to-die-for
Text version: https://stenobird.com/podcast/creative-control-811661/how-elvira-built-a-brand-to-die-for.md
Podcast: [Creative Control](https://stenobird.com/podcast/creative-control-811661)
Published: 2025-11-03T17:43:00+00:00
Episode link: https://chrt.fm/track/84686C/traffic.megaphone.fm/MANV6422000462.mp3?updated=1762193938
Audio file: https://chrt.fm/track/84686C/traffic.megaphone.fm/MANV6422000462.mp3?updated=1762193938
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JSON: https://stenobird.com/v1/public/podcasts/creative-control-811661/episodes/how-elvira-built-a-brand-to-die-for
Duration seconds: 2610

## Resource

Cassandra Peterson, better known as Elvira, Mistress of the Dark, has spent nearly 25 years turning horror, humor, and high camp into an art form—and a solid business. In this bonus Halloween episode of Creative Control, Peterson opens up about her wild journey from Las Vegas showgirl to pop culture icon, discussing how to build a brand that lasts and her latest project that's been decades in the making: Elvira's Cookbook From Hell: Sexy, Spooky Soirées and Celebrations for Every Occasion. For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control

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## Transcript

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