# Designing beyond trends with Alex Swatridge of DutchScot.

Page: https://stenobird.com/podcast/creative-characters-2638861/designing-beyond-trends-with-alex-swatridge-of-dutchscot
Text version: https://stenobird.com/podcast/creative-characters-2638861/designing-beyond-trends-with-alex-swatridge-of-dutchscot.md
Podcast: [Creative Characters](https://stenobird.com/podcast/creative-characters-2638861)
Published: 2025-06-11T06:30:00+00:00
Episode link: https://www.monotype.com/podcast
Audio file: https://traffic.libsyn.com/secure/monotype/E510_Alex_Swatridge_FINAL_MIX_V3_CJO_mixdown.mp3?dest-id=2618777
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JSON: https://stenobird.com/v1/public/podcasts/creative-characters-2638861/episodes/designing-beyond-trends-with-alex-swatridge-of-dutchscot
Duration seconds: 2816

## Resource

Alex Swatridge is the kind of creative you wish you could just sit down and brainstorm with. In this episode, host Graham Sturt talks to Alex about co-founding DutchScot, her London-based design agency that's making waves with bold, award-winning work. Preferring to gain inspiration from physical books and museum visits instead of scrolling, Alex shares her approach to design and how she stays true to her ideas while avoiding trends. Plus, hear Alex's thoughts on AI in design and how DutchScot keeps their work collaborative and human-centered. Whether you're a designer or just curious about the creative process, this episode is full of insights that'll leave you inspired to step away from your screen and find meaning in the physical world. You can find blog posts for this and all our past episodes at monotype.com/podcast Check out DutchScot's work at dutch.scot

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## Transcript

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