# Soyoung Kang on the Architecture of Value Creation

Page: https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/soyoung-kang-on-the-architecture-of-value-creation
Text version: https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/soyoung-kang-on-the-architecture-of-value-creation.md
Podcast: [Create or Destroy: Reimagining Marketing with Seth Matlins](https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347)
Published: 2026-05-26T10:01:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP1745662173.mp3?updated=1779758710
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP1745662173.mp3?updated=1779758710
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JSON: https://stenobird.com/v1/public/podcasts/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/episodes/soyoung-kang-on-the-architecture-of-value-creation
Duration seconds: 4269

## Resource

Well before she was CMO, and now President, of eos Products, Soyoung Kang was an architecture student at MIT, where, she tells Seth, she learned less about buildings and more about how people move through space. She's been applying that same lens to building value creation systems ever since, across a career taking her from BCG to retail operations at Victoria’s Secret and Bath and Body Works, to leading a brand and business turnaround as eos's first CMO. The throughline is her conviction that value gets created when you design every decision around how your customer experiences what you build, and destroyed when you design around what your competitors are doing instead. Soyoung explains about why empathy is the most undervalued operating system in business, why any disconnect between how customers talk and how companies talk is an opportunity, and why she believes fresh perspective is worth 60 IQ points. From Wisdomous and the Vox Media Podcast Network. Follow the podcast on Instagram @createordestroypod and TikTok @createordestroypod Learn more about your ad choices. Visit podcastchoices.com/adchoices

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