# Musa Tariq on How Short-Term Growth Can Disguise Bad Strategy

Page: https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/musa-tariq-on-how-short-term-growth-can-disguise-bad-strategy
Text version: https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/musa-tariq-on-how-short-term-growth-can-disguise-bad-strategy.md
Podcast: [Create or Destroy: Reimagining Marketing with Seth Matlins](https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347)
Published: 2026-08-25T10:02:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP2972807562.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP2972807562.mp3
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Duration seconds: 4735

## Resource

Early in his career as a social media coordinator at Burberry, Musa Tariq spent six figures to livestream a 2008 Burberry fashion show that, despite hopes of reaching one million viewers,  delivered only 673. While it looked (and felt) like a failure and the end of his job, Burberry CEO Angela Ahrendts recognized it as a first of its kind that needed time to grow.  For him, this was a defining lesson in resisting short-termism that’s guided his work and career from Nike, Ford, Apple, and Airbnb, to his tenure as CMO of GoFundMe. Now as co-founder of the consultancy Science and Story, he is working to bridge one of the most expensive divides in business: the one between brand and business strategy. Create or Destroy: Reimagining Marketing with Seth Matlins is produced by The Wisdomous Company and the Vox Media Podcast Network. Follow the podcast on Instagram / TikTok: @createordestroypod Learn more about your ad choices. Visit podcastchoices.com/adchoices

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