# LVMH’s Mathilde Delhoume-Debreu | From Diapers to Dior: Value Creation Across Industry

Page: https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/lvmh-s-mathilde-delhoume-debreu-from-diapers-to-dior-value-creation-across-industry
Text version: https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/lvmh-s-mathilde-delhoume-debreu-from-diapers-to-dior-value-creation-across-industry.md
Podcast: [Create or Destroy: Reimagining Marketing with Seth Matlins](https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347)
Published: 2026-08-18T10:01:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP1898536657.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP1898536657.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/episodes/lvmh-s-mathilde-delhoume-debreu-from-diapers-to-dior-value-creation-across-industry
Duration seconds: 3420

## Resource

LVMH’s Mathilde Delhoume-Debreu spent 30 years at Procter & Gamble before becoming the Global Brand Officer across the luxury behemoth’s 75 independent Maisons, which means she's navigated a spectrum of value creation across categories and has come to deeply understand what separates brands that drive value enduringly from those that don’t. In this episode, she and Seth dig into how repositioning Pampers from functional superiority to a higher-order insight about baby development (without changing the product at all) tripled brand revenues in only three years; why creativity without coherence and craft without culture are two of the most reliable paths to value destruction; what LVMH's model of 75 independent Maisons teaches any enterprise about the difference between cannibalization and complementarity; and why the balance between the short and long term isn't a strategic preference but what determines whether a company survives its own success. Create or Destroy: Reimagining Marketing with Seth Matlins is produced by The Wisdomous Company and the Vox Media Podcast Network. Follow the podcast on Instagram / TikTok: @createordestroypod Learn more about your ad choices. Visit podcastchoices.com/adchoices

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/episodes/lvmh-s-mathilde-delhoume-debreu-from-diapers-to-dior-value-creation-across-industry/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/lvmh-s-mathilde-delhoume-debreu-from-diapers-to-dior-value-creation-across-industry.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.