# Gary Vaynerchuk: Fighting Your Customer Never Creates Value

Page: https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/gary-vaynerchuk-fighting-your-customer-never-creates-value
Text version: https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/gary-vaynerchuk-fighting-your-customer-never-creates-value.md
Podcast: [Create or Destroy: Reimagining Marketing with Seth Matlins](https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347)
Published: 2026-07-07T10:01:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP6312780361.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP6312780361.mp3
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JSON: https://stenobird.com/v1/public/podcasts/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/episodes/gary-vaynerchuk-fighting-your-customer-never-creates-value
Duration seconds: 2982

## Resource

Gary Vaynerchuk was an early investor in Facebook, Twitter, Snapchat, Coinbase, and Uber, founded VaynerMedia, and is one of the most recognizable voices in marketing and business. In this wide-ranging conversation, he and Seth get into what Gary has learned from sitting across from hundreds of founders about the patterns separating value creators from capital destroyers (including the answer he rarely gives publicly about what connects every investment decision he's ever said yes to), what nine years of stagnation at Twitter reveals about how enterprises destroy value, why Apple's run under Tim Cook is both a masterclass and a cautionary tale, and why the single biggest gap in Fortune 500 marketing isn't what most people think it is. And on a personal level, Gary gets into what growing up as a Soviet immigrant taught him, and why '80s pop culture shaped his instincts as a consumer strategist just as much as anything that happened in a boardroom. Create or Destroy: Reimagining Marketing with Seth Matlins is produced by Wisdomous and the Vox Media Podcast Network. Follow the podcast on Instagram / TikTok: @createordestroypod Learn more about your ad choices. Visit podcastchoices.com/adchoices

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## Transcript

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