# David Axelrod on How to Rebuild the American Brand

Page: https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/david-axelrod-on-how-to-rebuild-the-american-brand
Text version: https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/david-axelrod-on-how-to-rebuild-the-american-brand.md
Podcast: [Create or Destroy: Reimagining Marketing with Seth Matlins](https://stenobird.com/podcast/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347)
Published: 2026-05-19T10:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP1869924172.mp3?updated=1779151166
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/mgln.ai/e/257/pscrb.fm/rss/p/traffic.megaphone.fm/VMP1869924172.mp3?updated=1779151166
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JSON: https://stenobird.com/v1/public/podcasts/create-or-destroy-reimagining-marketing-with-seth-matlins-7854347/episodes/david-axelrod-on-how-to-rebuild-the-american-brand
Duration seconds: 3194

## Resource

Fundamentally, a political campaign isn’t all that different from a business – it’s an enterprise where every decision either builds value with voters or destroys it, and the voters are customers who only get to buy what you're selling, on just one day. This week’s guest is legendary political strategist David Axelrod, who was President Obama’s chief strategist and senior advisor. Currently he’s a senior political commentator for CNN, and the co-host of the Hacks on Tap podcast. In over 140 elections, Axelrod has shaped the story of a candidate and the choice voters face in the polling booth. As a self-proclaimed idealist, he sees the American brand as having been devalued, but not beyond repair. Produced by Wisdomous and the Vox Media Podcast Network. Follow the podcast on Instagram / TikTok: @createordestroypod Learn more about your ad choices. Visit podcastchoices.com/adchoices

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## Transcript

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