# Ep 16 - The Writing Was on the Wall: Leaving Your Mark in a Family Business with Liqui-Mark CEO, Josh Goodelman

Page: https://stenobird.com/podcast/crazy-wealthy-podcast-7065850/ep-16-the-writing-was-on-the-wall-leaving-your-mark-in-a-family-business-with-liqui-mark-ceo-josh-goodelman
Text version: https://stenobird.com/podcast/crazy-wealthy-podcast-7065850/ep-16-the-writing-was-on-the-wall-leaving-your-mark-in-a-family-business-with-liqui-mark-ceo-josh-goodelman.md
Podcast: [Crazy Wealthy Podcast](https://stenobird.com/podcast/crazy-wealthy-podcast-7065850)
Published: 2026-03-17T04:00:00+00:00
Episode link: https://crazy-wealthy-podcast.captivate.fm/episode/ep-16
Audio file: https://episodes.captivate.fm/episode/221c0453-55cc-4dc2-9c3b-3860f4318069.mp3
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Duration seconds: 3052

## Resource

Josh Goodelman, President and CEO of Liqui-Mark Corp., joins Jonathan Blau on the Crazy Wealthy Podcast to share the real story behind building and leading a family-owned manufacturing business on Long Island. Josh walks through the entrepreneurial origin of the company, the leap from importing to U.S. manufacturing, and what it takes to serve major retailers, school and office distributors, and a growing promotional products division with many Made in the USA offerings. Jonathan and Josh also explore the psychology of decision making under uncertainty, including how entrepreneurs must often unlearn control-driven behaviors when they shift from building wealth in business to investing wealth in the markets. The conversation highlights resilience during challenging moments like losing a major account right after buying a facility, navigating tariff disruptions, and keeping a steady mindset through volatility. What You’ll Learn in this Episode: How Liqui-Mark evolved into a second-generation, family-owned manufacturer serving major retail and distribution channels Why entrepreneurs often struggle as investors, and how reframing risk can improve long-term decision making How to balance emotion and rational leadership in high-stakes moments inside a family business Want to make smarter financial decisions grounded in clarity and confidence? Subscribe and share the Crazy Wealthy Podcast . To learn more about Fusion Family Wealth’s evidence-based investment strategies, visit www.fusionfamilywealth.com and request our current disclosure brochure. TIMESTAMPS: 00:00 Podcast disclaimer and introduction 01:00 Meet Josh Goodelman and Liqui-Mark’s family business legacy 02:00 The company origin story: a big order, a bold leap, and early growth 06:00 Importing to manufacturing: buil…

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