# 98. HYPERFOCUS BONUS: A weird way to advertise to anxious people

Page: https://stenobird.com/podcast/crazy-together-7119114/98-hyperfocus-bonus-a-weird-way-to-advertise-to-anxious-people
Text version: https://stenobird.com/podcast/crazy-together-7119114/98-hyperfocus-bonus-a-weird-way-to-advertise-to-anxious-people.md
Podcast: [Crazy Together](https://stenobird.com/podcast/crazy-together-7119114)
Published: 2026-04-10T19:50:05+00:00
Episode link: https://crazytogetherpod.podbean.com/e/98-hyperfocus-bonus-a-weird-way-to-advertise-to-anxious-people/
Audio file: https://mcdn.podbean.com/mf/web/9uiidi7rsjc6zyu3/CT_098_HpF_Bonus.mp3
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JSON: https://stenobird.com/v1/public/podcasts/crazy-together-7119114/episodes/98-hyperfocus-bonus-a-weird-way-to-advertise-to-anxious-people
Duration seconds: 1416

## Resource

Marcus is absolutely flummoxed by the advertising campaign for a product that is being marketed to people with anxiety issues. Specifically, he can’t figure out why someone would decide the best way to motivate anxious people to buy their product is by creeping them out. Esme is so entertained by Marcus’ musings she forgets her own hyperfocus topic, but contributes gleefully to the discussion. Visit our website: crazytogetherpod.com Support us on Ko-fi: https://ko-fi.com/C0C216B887 Contact us: https://www.crazytogetherpod.com/contact Our theme music Midnight—Declan DP [Audio Library Release] Music provided by Audio Library Plus Watch: • Midnight — Declan DP | Free Backgroun... Free Download / Stream: https://alplus.io/midnight-declan-dp

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## Transcript

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