# Floreo: How to Make Great Coffee at Home + Elevating American Cafe Culture

Page: https://stenobird.com/podcast/crafted-5638302/floreo-how-to-make-great-coffee-at-home-elevating-american-cafe-culture
Text version: https://stenobird.com/podcast/crafted-5638302/floreo-how-to-make-great-coffee-at-home-elevating-american-cafe-culture.md
Podcast: [CRAFTED](https://stenobird.com/podcast/crafted-5638302)
Published: 2026-03-25T17:08:07+00:00
Episode link: https://shows.acast.com/crafted-podcast/episodes/floreo-how-to-make-great-coffee-at-home-elevating-american-c
Audio file: https://pscrb.fm/rss/p/clrtpod.com/m/traffic.megaphone.fm/BBBIB1909782256.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/crafted-5638302/episodes/floreo-how-to-make-great-coffee-at-home-elevating-american-cafe-culture
Duration seconds: 5051

## Resource

Americans love coffee — there are well over 40,000 coffee shops in the USA — but it’s easy to argue that many other countries are doing coffee better. Why is that, and what can be done to elevate American coffee culture to the level it most definitely deserves? Floreo Coffee founder, Sebastian Skokan, has dedicated himself to this cause, and today, he’s sharing his answers with Jonathan Ellsworth & Eli Brown. We Want to Hear from You! Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED. RELATED LINKS: Floreo Coffee Co Blister Craft Collective Become a BLISTER+ Member Enter Our Free Weekly Giveaways TOPICS & TIMES: Sebastian’s Background (3:00) Finding the Best Coffee Scene (8:37) Coffee Education (10:29) Sensory Science (12:31) The Floreo Cafe (17:45) Quality vs Speed (21:00) Weber Grinder (25:28) Coffee Presentation & Preparation (28:25) Coffee Expressions (33:06) Coffee Economics (39:57) Grinding, Roast Quality, & Shot Timing (48:43) Advection & Diffusion (53:12) Brew Ratios (59:02) Tips & Tricks (1:04:26) SEE OUR OTHER PODCASTS: Blister Cinematic Bikes & Big Ideas GEAR:30 Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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