# The Frozen PB&J Wars Heat Up; FDA Cracks Down on Caffeine Labeling

Page: https://stenobird.com/podcast/cpg-week-by-bevnet-nosh-5703299/the-frozen-pb-j-wars-heat-up-fda-cracks-down-on-caffeine-labeling
Text version: https://stenobird.com/podcast/cpg-week-by-bevnet-nosh-5703299/the-frozen-pb-j-wars-heat-up-fda-cracks-down-on-caffeine-labeling.md
Podcast: [CPG Week by BevNET & Nosh](https://stenobird.com/podcast/cpg-week-by-bevnet-nosh-5703299)
Published: 2026-07-16T14:02:55+00:00
Episode link: https://8b323abd-10ba-4242-a791-b0f32d9b49d4.libsyn.com/the-frozen-pbj-wars-heat-up-fda-cracks-down-on-caffeine-labeling
Audio file: https://traffic.libsyn.com/secure/8b323abd-10ba-4242-a791-b0f32d9b49d4/2026-07-14-CPGWeek-127-Ver1.mp3?dest-id=3667290
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JSON: https://stenobird.com/v1/public/podcasts/cpg-week-by-bevnet-nosh-5703299/episodes/the-frozen-pb-j-wars-heat-up-fda-cracks-down-on-caffeine-labeling
Duration seconds: 910

## Resource

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery examine four stories shaping the packaged food industry: the seed funding round fueling a drink mix startup's retail expansion, The EVERY Company's latest step toward commercializing precision-fermented egg white proteins, Welch's bid to disrupt the frozen sandwich category, and the FDA's push for greater transparency around caffeine content. Show Highlights: 0:20 - Organic drink mix maker FAVE has raised a $1 million seed round led by Supernatural Ventures to support its retail debut and expansion plans. Monica shares details of the funding and go-to-market strategy. 3:20 - The EVERY Company has partnered with ADM for commercial-scale production of its signature precision-fermented egg white protein product. Brad explains what the partnership signals for the broader food industry. 6:30 Welch's entered the frozen sandwich aisle with its own take on Smucker's Uncrustables. Monica shines a light on the growing PB&J set – and how this offering stands apart from the competition. 11:40 - The Food and Drug Administration wants caffeine content to be loud and clear on food and beverage labeling. Brad breaks down why it's becoming a bigger priority for the agency. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are r…

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