# Tara Bosch's Next Bet and Trade Dress Distress

Page: https://stenobird.com/podcast/cpg-week-by-bevnet-nosh-5703299/tara-bosch-s-next-bet-and-trade-dress-distress
Text version: https://stenobird.com/podcast/cpg-week-by-bevnet-nosh-5703299/tara-bosch-s-next-bet-and-trade-dress-distress.md
Podcast: [CPG Week by BevNET & Nosh](https://stenobird.com/podcast/cpg-week-by-bevnet-nosh-5703299)
Published: 2026-06-25T13:35:44+00:00
Episode link: https://8b323abd-10ba-4242-a791-b0f32d9b49d4.libsyn.com/tara-boschs-next-bet-and-trade-dress-distress
Audio file: https://traffic.libsyn.com/secure/8b323abd-10ba-4242-a791-b0f32d9b49d4/2026-06-23-CPGWeek124-Ver2.mp3?dest-id=3667290
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JSON: https://stenobird.com/v1/public/podcasts/cpg-week-by-bevnet-nosh-5703299/episodes/tara-bosch-s-next-bet-and-trade-dress-distress
Duration seconds: 741

## Resource

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Algae Cooking Club's funding round and BRĒZ's strategic pivot, plus SmartSweets founder Tara Bosch's second entrepreneurial act and a legal battle between two electrolyte beverage makers. Show Highlights: 0:20 - Chef-grade cooking oil brand Algae Cooking Club has secured $11.6 million in fresh funding. Monica shares the startup's plans for the new capital. 2:05 - BRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025. Lukas shares highlights. 4:40 - Six years after selling better-for-you candy business SmartSweets, Tara Bosch has set her sights on another snack aisle staple: potato chips. Monica digs into the details. 7:25 - A trade dress lawsuit filed by the makers of Pedialyte has backfired after a U.S. district judge ruled that the brand's trade dress "lacks distinctiveness" and is not protectable. Lukas outlines the case. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com . Subscribe on Apple Podcasts

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## Transcript

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