# Chicken In A Biscuit, Messi No Más, And a Can Of Cod

Page: https://stenobird.com/podcast/cpg-week-by-bevnet-nosh-5703299/chicken-in-a-biscuit-messi-no-m-s-and-a-can-of-cod
Text version: https://stenobird.com/podcast/cpg-week-by-bevnet-nosh-5703299/chicken-in-a-biscuit-messi-no-m-s-and-a-can-of-cod.md
Podcast: [CPG Week by BevNET & Nosh](https://stenobird.com/podcast/cpg-week-by-bevnet-nosh-5703299)
Published: 2026-05-28T13:57:08+00:00
Episode link: https://8b323abd-10ba-4242-a791-b0f32d9b49d4.libsyn.com/chicken-in-a-biscuit-messi-no-ms-and-a-can-of-cod
Audio file: https://traffic.libsyn.com/secure/8b323abd-10ba-4242-a791-b0f32d9b49d4/2026-05-27-CPGWeek-120-Ver1.mp3?dest-id=3667290
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JSON: https://stenobird.com/v1/public/podcasts/cpg-week-by-bevnet-nosh-5703299/episodes/chicken-in-a-biscuit-messi-no-m-s-and-a-can-of-cod
Duration seconds: 751

## Resource

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss WILDE Brands' expansion into crackers made with chicken breast, the discontinuation of Lionel Messi's sports drink brand, a functional beverage startup tackling menstrual symptoms, and David Protein's sequel to last year's seafood stunt. Show Highlights: 0:20 - WILDE Brands, known for its chips made with chicken breast, egg whites and bone broth, is hatching a plan to create a broader protein snacking platform. Monica explains more. 2:35 - Soccer superstar Lionel Messi's sports drink brand Más+ By Messi is shutting down. Lukas shares what went wrong and provides an overview of the sports hydration category. 6:20 - The Cycle, a startup functional beverage brand now available nationwide in Sprouts, is making menstrual relief mainstream. Monica details the launch. 9:20 - David Protein is doubling down on its cod stunt with a new tinned variety dubbed Cod 2. Lukas shares the strategy behind the fishy new launch. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com . Subscribe on Apple Podcasts

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