# Why Accor is reimaginging its luxury portfolio (with Xavier Grange

Page: https://stenobird.com/podcast/costar-news-hotels-6474204/why-accor-is-reimaginging-its-luxury-portfolio-with-xavier-grange
Text version: https://stenobird.com/podcast/costar-news-hotels-6474204/why-accor-is-reimaginging-its-luxury-portfolio-with-xavier-grange.md
Podcast: [CoStar News Hotels](https://stenobird.com/podcast/costar-news-hotels-6474204)
Published: 2026-04-17T12:49:12+00:00
Episode link: https://share.transistor.fm/s/f02db459
Audio file: https://media.transistor.fm/f02db459/91e65f23.mp3
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JSON: https://stenobird.com/v1/public/podcasts/costar-news-hotels-6474204/episodes/why-accor-is-reimaginging-its-luxury-portfolio-with-xavier-grange
Duration seconds: 913

## Resource

French hotel giant Accor might not be acquiring, investing in and launching as many new brands as it used to, but it has not stopped activity in refreshing and relaunching flags — and there is still space for the completely new. Xavier Grange, global chief development officer, Sofitel, Emblems and MGallery, and all luxury brands, Europe and North Africa at Accor, joined the podcast while at the International Hospitality Investment Forum in Berlin.

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## Transcript

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