# Rockbridge CEO Jimmy Merkel is expanding the investment company in new ways

Page: https://stenobird.com/podcast/costar-news-hotels-6474204/rockbridge-ceo-jimmy-merkel-is-expanding-the-investment-company-in-new-ways
Text version: https://stenobird.com/podcast/costar-news-hotels-6474204/rockbridge-ceo-jimmy-merkel-is-expanding-the-investment-company-in-new-ways.md
Podcast: [CoStar News Hotels](https://stenobird.com/podcast/costar-news-hotels-6474204)
Published: 2026-07-07T10:00:00+00:00
Episode link: https://share.transistor.fm/s/26d38a9b
Audio file: https://media.transistor.fm/26d38a9b/d2562bb3.mp3
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JSON: https://stenobird.com/v1/public/podcasts/costar-news-hotels-6474204/episodes/rockbridge-ceo-jimmy-merkel-is-expanding-the-investment-company-in-new-ways
Duration seconds: 1375

## Resource

Private membership clubs are next for hospitality investment firm Rockbridge, according to CEO and co-founder Jimmy Merkel. Merkel shared details about the company's latest hotel acquisitions in Texas, plus his philosophy about hospitality and why independent luxury lifestyle hotels are exciting for investors.

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## Transcript

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