# The Best Type Of Ad To Use In 2026

Page: https://stenobird.com/podcast/copywriters-podcast-56820/the-best-type-of-ad-to-use-in-2026
Text version: https://stenobird.com/podcast/copywriters-podcast-56820/the-best-type-of-ad-to-use-in-2026.md
Podcast: [Copywriters Podcast](https://stenobird.com/podcast/copywriters-podcast-56820)
Published: 2026-05-25T06:06:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/nathan-fraser3/episodes/The-Best-Type-Of-Ad-To-Use-In-2026-e3jnq5a
Audio file: https://anchor.fm/s/10e6adc90/podcast/play/120366698/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-22%2F7a300aec-0b73-95f5-320e-b77b9503e0df.mp3
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JSON: https://stenobird.com/v1/public/podcasts/copywriters-podcast-56820/episodes/the-best-type-of-ad-to-use-in-2026
Duration seconds: 1838

## Resource

If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you. Things really are changing. Our special guest a few weeks ago, Mike Pavlish, pointed this out. He noted that “ugly” ads were outperforming “pretty” ones–that is, user-generated content, UGC, homemade ads of a sort, were vastly outperforming slick, polished, high-production-value ones. He’s right, of course. UGC puts a person just like you in the ad. Or at least that’s the intention. Real people, not models and spokespeople. Talking about the product in their own real-life experience. You’re seeing these ads all the time. But how do you make one for yourself? We’ll take a deep dive on that question today. If you’d like help putting together a user generated content program, drop me an email david @ davidgarfinkel . com andwe’ll figure something out together.

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## Transcript

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