# Part 2- Old Masters Series, Advertising’s Founder, Albert Lasker

Page: https://stenobird.com/podcast/copywriters-podcast-56820/part-2-old-masters-series-advertising-s-founder-albert-lasker
Text version: https://stenobird.com/podcast/copywriters-podcast-56820/part-2-old-masters-series-advertising-s-founder-albert-lasker.md
Podcast: [Copywriters Podcast](https://stenobird.com/podcast/copywriters-podcast-56820)
Published: 2026-07-13T06:01:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/nathan-fraser3/episodes/Part-2--Old-Masters-Series--Advertisings-Founder--Albert-Lasker-e3lt4h7
Audio file: https://anchor.fm/s/10e6adc90/podcast/play/122638311/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-10%2Fa7188507-56f4-87e1-18c2-508698a3ac14.mp3
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Duration seconds: 2015

## Resource

Today we’re continuing with our Old Masters Series focus on the contributions of Albert Lasker. This is Part 2. Lasker is the one person in history who, more than anyone else, created the foundation for what advertising is today—at least direct response advertising. On today’s show, we’re going to review some more of the most important lessons we have learned resulting from his innovations more than 100 years ago. Here’s the short version of his history: At age 18, Albert Lasker arrived in Chicago to take a job at the Chicago ad agency Lord and Thomas. The year was 1898. And the location was in the Trude Building, at the corner of North Wabash Avenue and East Randolph Street. A little less than a mile south of where I worked for McGraw-Hill, on Michigan and Erie, when I lived in Chicago in the early 1980s. But back to 1898. What Lasker and the copywriters he hired would do over the next 10 years would change the course of advertising. Today we cover eight more lessons from Lasker. Resources: The Man Who Sold America, by Jeffrey L. Cruikshank and Arthur W Schultz https://www.amazon.com/Man-Who-Sold-America-Advertising-ebook/dp/B003SNJYTY The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ

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