# #477 Building a Multi-Million $ Team in a Small Town (ft. Slate Creek Builders)

Page: https://stenobird.com/podcast/contractor-growth-network-709426/477-building-a-multi-million-team-in-a-small-town-ft-slate-creek-builders
Text version: https://stenobird.com/podcast/contractor-growth-network-709426/477-building-a-multi-million-team-in-a-small-town-ft-slate-creek-builders.md
Podcast: [Contractor Growth Network](https://stenobird.com/podcast/contractor-growth-network-709426)
Published: 2026-01-21T11:00:00+00:00
Episode link: https://contractormarketingtips.libsyn.com/477-building-a-multi-million-team-in-a-small-town-ft-slate-creek-builders
Audio file: https://dts.podtrac.com/redirect.mp3/pscrb.fm/rss/p/traffic.libsyn.com/clean/secure/contractormarketingtips/477_Slate_Creek_Builders.mp3?dest-id=819083
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JSON: https://stenobird.com/v1/public/podcasts/contractor-growth-network-709426/episodes/477-building-a-multi-million-team-in-a-small-town-ft-slate-creek-builders
Duration seconds: 4543

## Resource

Logan sits down with Sean Beliveau and Cassidy Jones of Slate Creek Builders to break down how they've built an award-winning remodeling team in a small college town —without relying on job boards, recruiters, or desperation hires. Based in Blacksburg, Virginia, Slate Creek Builders has grown to a 14-person team delivering multi-million-dollar remodels in a market of just 35,000 people. In this conversation, they unpack how community reputation, always-on recruiting, strong systems, and a clearly defined org chart allow them to attract talent before they ever need it. If you're struggling to hire, retain great people, or build a culture that recruits for you , this episode offers a real-world playbook—especially for remodelers operating in smaller or tighter markets. 🎯 Timestamps: 00:00 — Why Slate Creek attracts talent without actively recruiting 03:00 — Building a high-end remodeling business in a small market 06:30 — How community reputation fuels growth and referrals 10:45 — The pressure (and upside) of working in a small town 14:00 — Why most of Slate Creek's hires come from personal networks 17:00 — Always recruiting—even when you're not hiring 20:45 — Hiring a "unicorn" without a job opening 23:15 — Using org charts to justify new roles 27:30 — How systems give confidence to hire ahead of demand 31:15 — Dividing leadership: vision vs. execution 34:30 — Protecting work-life balance as a core cultural value 38:00 — Learning from bad hires (and why desperation hires fail) 42:00 — Turning a questionable hire into a long-term win 46:30 — Separating emotion from estimating and pricing 50:30 — What Slate Creek looks for in cultural fit 55:00 — Hiring for skilled roles vs. training from scratch 59:30 — Why people stay once they join the team 01:02:30 — The benefits of b…

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