# #464 How to Use Storytelling as a Sales Tool (ft. Aaron Horner)

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Text version: https://stenobird.com/podcast/contractor-growth-network-709426/464-how-to-use-storytelling-as-a-sales-tool-ft-aaron-horner.md
Podcast: [Contractor Growth Network](https://stenobird.com/podcast/contractor-growth-network-709426)
Published: 2025-07-16T10:15:00+00:00
Episode link: https://contractormarketingtips.libsyn.com/464-how-to-use-storytelling-as-a-sales-tool-ft-aaron-horner
Audio file: https://dts.podtrac.com/redirect.mp3/pscrb.fm/rss/p/traffic.libsyn.com/clean/secure/contractormarketingtips/How_to_use_storytelling_as_a_sales_tool_CGN_podcast.mp3?dest-id=819083
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JSON: https://stenobird.com/v1/public/podcasts/contractor-growth-network-709426/episodes/464-how-to-use-storytelling-as-a-sales-tool-ft-aaron-horner
Duration seconds: 2455

## Resource

In this episode of the Contractor Growth Network podcast, Aaron Horner breaks down why most contractors get "About Us" pages and testimonials totally wrong. Aaron explains the difference between real storytelling and a random list of facts, how to make your client the hero of the narrative, and how strategic storytelling can attract high-end clients, justify premium pricing, and set you apart from every "average contractor" in your market.

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## Transcript

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