# 282. She Sold 600 Homes In A Year. Here's How $100M Contractors Scale. - Charlene Barrett

Page: https://stenobird.com/podcast/contractor-evolution-3408199/282-she-sold-600-homes-in-a-year-here-s-how-100m-contractors-scale-charlene-barrett
Text version: https://stenobird.com/podcast/contractor-evolution-3408199/282-she-sold-600-homes-in-a-year-here-s-how-100m-contractors-scale-charlene-barrett.md
Podcast: [Contractor Evolution](https://stenobird.com/podcast/contractor-evolution-3408199)
Published: 2026-07-22T09:00:00+00:00
Episode link: https://contractor-evolution.cohostpodcasting.com/episodes/282-she-sold-600-homes-in-a-year-here-s-how-100m-contractors-scale-charlene-barrett
Audio file: https://audio-delivery.cohostpodcasting.com/audio/80ce389c-8012-4761-a61d-5571d4302fa4/episodes/8c98bb02-855b-4e3c-97a5-159e9a015aa8/episode.mp3?v=17d1d2ddb7
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Duration seconds: 2950

## Resource

To learn more about Breakthrough Academy, click here: https://trybta.com/EP282 Ready to build smarter? Meet Breakthrough Academy at Build Show Live in San Antonio, Sept 10–12. Use code BTA26 for 25% off . Click the link to register: https://www.buildshowlive.com/ Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL282 Most contractors struggle to build four to ten homes a year. Today’s guest, Charlene Barrett sold six hundred. That's hundreds of millions in sales. Today we're going to go through: - What contractors get wrong about scaling from 1 to 10 million, - How to use referrals and reviews to supercharge sales, - And how to deliver world-class services that customers love, at scale. Charlene is a Breakthrough Academy coach and former Director of Sales and Marketing for a top North American builder, where she worked for over 12 years. She is a true expert in customer experience and sales, so don’t miss this episode if this is something you’re interested in improving. 00:00-Intro 04:59-Service vs experience 06:25-Creating wow moments 11:57-Negative customer experiences 15:00-Systemizing customer experience 23:02-Driving five-star reviews 32:55-Generating customer referrals 40:37-Insights on coaching

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